12.28.2017

Gerber Announces an Evolution of its 85-Year-Old Brand

GERBER ANNOUNCES AN EVOLUTION OF ITS 85-YEAR-OLD BRAND

Expanding product mix will fulfill current and growing market needs

   
WOODRIDGE, Ill. – Gerber®, a long-standing industry leader in plumbing fixtures throughout North America, has announced it is evolving its market position and
product mix.

Known traditionally for its high performance, reliability and value, Gerber is capitalizing on their strong 85-year reputation built among plumbing professionals to now offer more product options and to service expanding markets.

Specifically, Gerber is responding to custom home builders, hoteliers, designers and homeowners who are craving more decorative and stylish products for their range of bathroom environments.

“We are first and foremost dedicated to wholesaler, plumbers and contractors and the products they specify every single day. In fact, many of them have helped us build this brand for decades,” says Gerber CEO Keith Yurko. “By expanding our quality and performance into more decorative options, we can give these partners more choices while servicing additional design-oriented needs coming from other markets.”

The “new” Gerber brand is built on several pillars to ensure it holistically addresses the needs of its current and expanding customer base. These pillars include:

  • Building on innovation – Performance innovation is engrained in the brand’s culture, which will be carried through to all new product offerings.
  • Delivering inner and outer beauty – True craftsmanship and care of each product is given to the inside of the product just as much as the outside.
  • Building customer experiences – Customer experience standards are as carefully constructed as the products; before, during and after the purchase.
  • Providing value – With a commitment to never over-engineer or underperform, products deliver good margins to professional partners and good value to consumers.

To learn more about Gerber and its growing product mix, visit gerberonline.com.