For the inexperienced, social media can seem intimidating and overwhelming.
First, there’s the lingo: likes, shares, tweets, hashtags, and more that have been added to the Oxford English Dictionary only recently.
Next, there’s the question of how to acquire a following – thousands of likes, hundreds of comments, and shares for weeks. These covetable statistics often lead to gold for small businesses. These turn into leads, which turn into sales.
For small business owners, there are keys to unlocking social media to maximize its potential. Here is how to take full advantage of social media for the plumber and other service industry professionals.
1. Understand that Social Media is the New Word-of-Mouth
According to eTraffic, neighbors gossiping over fences has turned into people sharing and liking posts on social media. This new avenue for word-of-mouth is incredibly powerful for small businesses because it’s wider and broader. The scope for spreading the word now has worldwide potential beyond the neighborhood.
A small business that is not utilizing social media is missing a huge marketing opportunity. According to Plumbing and HVAC SEO, businesses need to have accounts on all of the major sites to buy in: Facebook, Twitter, YouTube, Google+, and LinkedIn.
2. Focus on Content Quality and Relevance
For small business marketing, expert Gary Vaynerchuk emphasizes focusing on quality content over paid advertising.
Why? Quality content is more relevant to users. It engages them, answers their questions, or performs some other benefit.
The key is relevance. Small businesses producing good content with relevance for their potential customers will reap the rewards. Small Biz Trends emphasizes this, too: create, share, and post content that will resonate with the audience.
3. Use Social Media Organically and Sincerely
According to Entrepreneur, social media for plumbers needs to add value to the ongoing conversation that takes place on social outlets. If all a business does is blatantly promote themselves, they will seem disengaged and unfriendly.
On the other hand, businesses who take the time to sincerely relate to and engage with potential customers will find themselves building relationships and leads.
4. Utilize Technology to Manage and Automate Posts on Social Media
If social media seems confusing, simplify its use and get on board with software to manage multiple accounts. According to Forbes, these tools will help small businesses check all their feeds, schedule posts, and even engage with users.
5. Keep Learning about Social Media Marketing
Just like any other technology, social media continues to grow, change, and evolve. Marketing efforts need to follow the trends and keep abreast of where people are gathering online.
Luckily, there are tools to help plumbers and small business owners stay in the current. For instance, the SBA Learning Center offers a valuable Social Media Marketing course for anyone who wants to brush up and gain insights.
Plumbing and HVAC SEO additionally produces a webcast packed with information about social media for the plumber.
For small businesses, following these tips and using these tools is a sure-fire way to maximize the potential of the internet and social media.